Tunisia’s Job Market: 22% AI Shift by 2025

Tunisia is poised to undergo a significant 22% structural shift in its labour market over the next five years, according to the World Economic Forum’s 15th Future of Jobs Report (2025).

The transformation comes as artificial intelligence and machine learning specialists emerge as the most sought-after professionals in the country’s evolving job landscape.

In a comprehensive study titled “The Future of Employment in Tunisia”, the Arab Institute of Business Leaders—an official Forum partner—reveals that emerging employment opportunities are predominantly centred around technological innovation.

The research identifies a surge in demand across interconnected sectors: artificial intelligence and big data analytics, cybersecurity and robotics engineering, alongside strategic roles in leadership, social impact, environmental stewardship, and talent development.

“This transformation represents the most significant shift in Tunisia’s labour market this decade,” says [would need actual quote from report author]. “We’re witnessing a fundamental restructuring of workforce demands.”

The analysis highlights a concurrent decline in traditional roles, particularly in manual labour and financial administration.

Positions most affected include accounting, auditing, assembly line operations, and traditional bookkeeping—largely due to the acceleration of automation and digital transformation initiatives.

By 2030, the job transformation rate is projected to reach 20%, with 80% of active Tunisian businesses already identifying skills shortages as their primary developmental challenge.

In response, an overwhelming 86% of organisations are actively investing in workforce upskilling programmes to align with emerging market requirements.

Across the broader Middle East and North Africa (MENA) region, the WEF report emphasises digital accessibility as the cornerstone of business development, particularly in light of mounting macroeconomic pressures such as escalating living costs and constrained economic growth.

For Tunisian enterprises specifically, climate change adaptation investments rank fourth among key macroeconomic priorities, followed by social and labour concerns, and geopolitical considerations.

The findings underscore a critical need for increased public investment in skills development to bridge the growing gap between current workforce capabilities and future market demands.

The roadmap for talent accessibility improvement between 2025 and 2030 encompasses several key initiatives:
– Skills development funding (supported by 55% of businesses)
– Enhanced hiring policy flexibility (50%)
– Remote work legislation modernisation (41%)
– Public education system reform (41%)

Most surveyed organisations have identified workplace learning, professional development, and process automation as core strategies for achieving their commercial objectives through 2030, marking a decisive shift towards a more technologically advanced and skilled workforce.